📜 What is New is Old; What is Old is New?

• 1500's François Rabelais ➡️ 2000's Functional Training
  • François Rabelais's four-book series Gargantua and Pantagruel published from 1532 - 1535 mirrored that of the 2000's functional training frenzy.
  • The training focused on training the movements of skill for better outcomes, rather than exercising specific outcomes.
• Haltere Training (5th Century BC) ➡️ 2010's Kettlebell Training 
  • These two training styles, centuries apart, both focus on an implementation that allows for easy integration of weighted motion in more than one plane of movement.
  • Halteres have been used since ancient Greece times. They used to use them during long jumping...holding them in both hands in order to generate more momentum and propel their center of mass further.
• Epley Advantage Performance Index (1960s) ➡️ Modern-Day Sports Analytics  
  • Body Epley created the index during his time with the Nebraska Cornhuskers football team. 
  • It involves three tests - the Vertical Jump, the Pro-Agility Run and the 10 Yard Dash. These tests measure Power, Agility and Speed. The results of each test are assigned points.
  • Modern-day sports analytics also use statistics to influence player development process and recruit players with higher ceilings to increase the chances of winning more games overtime. Thus generating more revenue for the business behind the athletes.

• Unfamiliar with any of the bullet points above? Don't worry, physical culture history is often not taught in traditional university. In fact, many people are shocked to discover that the University of Texas has one of the greatest untapped gems of sports performance history and memorabilia: the Stark Center for Human Physical Culture.
• The Stark Center is dedicated to acquiring and providing access to archival materials in the fields of physical culture and sports; supporting and conducting research in disciplines concerned with health and high performance; preserving the history of physical culture and sports; and
  educating the public about the cultural and scientific significance of physical culture and sports through publications, digitization, web-based initiatives, and gallery and museum displays.
• At Hawkin Dynamics, we pause and pay homage to those historical industry leaders who came before us. We understand our role and responsibility is to ensure the field and our technology positively impact future innovators and practitioners who share our passion for human performance. 
• We are an objective analysis of human movement. Keep exploring, keep experiencing, keep creating.

Brought to you by Thomas Newman and Drake Berberet

💸 20% off End-of-Year Sale

Request a Discounted Quote

Brought to you by Trent Bassingthwaite

WIN A FREE FORCE PLATE - ENDS 12/22 @ 7PM EST

Brought to you by Drake Berberet

💥Sports Performance Tech Holiday Giveaway 2022

• We've teams up with 5 other awesome companies to give away over $14,000 worth of free products and digital courses
• So far, over 3,100 people have entered the giveaway.
• You have until 7pm EST tonight to enter! No strings attached.
• At Hawkin Dynamics, we are giving away a force plate along with 3-years of software, plus 3 hats and our RSI Course.

• TeamBuildr is giving away an iPad along with a 60-day subscription to their training software. Plus a TB Official Hoodie and Sport Science Certification.
• Spellman Performance (Les Spellman) is giving away 3 Digital Courses: Speed Pillars, Art of Acceleration, and How To Build A Speed Training System.
• GymAware is giving away a Flex Package, which includes the Flex VBT sensor kit, reflective mat, travel case, iPhone mount, t-shirt, poster, free app download.
• Upper Echelon Nutrition is giving away 5 Whey Protein tubs flavor of your choice, 5 Collagens, and 10 Pre Workouts.
• Samson Equipment is giving away a 20KG Pro Barbell. Time to get swole.

It's literally free stuff, stop scrolling and enter the giveaway.

🗣️ The Hawkin Podcast Latest: Joe Kenn

Latest Episode:

• N36: Joe Kenn - Big House Power
• Joe Kenn is the Owner and President of Big House Power Competitive Athletic Training, INC, as well as Vice President of Performance Education for Dynamic Fitness and Strength, and Senior Contributor - Strength and Conditioning for SportsEdTV.
• Before that, Joe spent 9 years in the NFL with the Carolina Panthers as their Strength and Conditioning Coach and was named the 2015 NFL Strength and Conditioning Coach of the Year.
• Joe is also the Author of three different strength and conditioning books that include, The Coach’s Strength Training Playbook, Push, Jump, Punch A Developmental Process for Teaching the Athlete to Power Clean, and The Coach’s Strength Training Playbook for Football (eBook). Listen here!

Brought to you by Trent Bassingthwaite

☃️ The Holiday Season is here...

• Decorating for the holiday season is in full effect! Did you know in 2021 (and this year) the United States tallest Christmas Tree stood 140-feet in Enid, Oklahoma. That's 75% taller than the world-famous Rockefeller Center tree.

• This immaculate tree (shown above) was decorated with 20,000 multi-colored LED lights, and 10,000 ornaments weighing approximately 650 pounds. That's over 2800 Newton's in lights and ornaments!
• Traveling approximately 29 m/s... The gigantic fir traveled for over 27 hours and covered 1,775 miles from just outside California's Shasta-Trinity National Forest to Edin, Oklahoma.
• Did you know... The three most popular types of Christmas trees are fir, spruce, and pine.
• Here in Maine, there are over 23 billion trees! With the most numerous species being the Balsam Fir. Maine's land is 89% forest!

Brought to you by Trent Bassingthwaite

😎 #HawkinFamily of the Week 

Vecta Performance travels around and provides force plate & sports tech assessments, education, and training to coaches, trainers, and athletes. Checkout their website here.

• Who is Vecta Next Level Performance? In 2020 we gave away a force plate system in the Science for Sport holiday giveaway. The winner of the force plate system was Gabriele Dedda - now co-owner of Vecta Next Level Performance based out of Italy.
• This is an AWESOME story - in short, Gabriele won the competition, received the force plate from Hawkin Dynamic, and started a company with his friends. Now they are experts in force plate testing and education based out of Italy. Read the full story and testimony in the image above.

Share you Hawkin Experience with us!